Reading 2020

Updated: Jan 13, 2020 by Pradeep Gowda.

Continued reading

I read these texts on a daily basis.

Finished reading

Excellent insights into human behaviour.

Alchemy is the right choice of word to describe the process by which some are able to create "gold" out of seemingly nothing (lead).

This book provides ample examples of such alchemy, especially in the area of advertising, marketing etc., Our "rationalistic" mind cuts off many avenues because they are "too dumb", "too simple", "too primitive", "defies logic" etc.,

Acquired books


‡ = own