Talent stack

“Talent stack” is a phrase I picked up from Scott Adams, the Dilbert creator.

This section on consulting rates by patio11 talks about his talent stack which allowed him to charge top dollar for his consulting engagements.

What I did to earn those rates:

I combined a modest amount of programming skill (typically Rails, Ruby, and Javascript) with substantial experience with using engineering skills to move marketing/sales levers, including by doing SEO, email marketing, A/B testing, (light) UX design (typically around high-value parts of a SaaS business like signup flows or purchasing pathways), etc. I turned down essentially any gig which was strictly engineering in character and rather aggressively went after bigger projects which were “closer to the money” every couple of months.

(read the rest on that page.. )

2018-10-04